We are growth hackers with decades of experience across the entertainment, i-gaming, sports and games industries.
We grow businesses. Delivering clients, revenue and profits.
Our approach is simple. We work together with you for long term gain utilising the best technology, fan engagement and user experiences to drive growth.
OUR FOUNDERS HAVE WORKED WITH:
THE G79 TEAM
Our team has 70 years experience in Entertainment, i-Gaming, Sports Media, Sports and Games Industries. We have built our own media and entertainment businesses from the ground up and led them to 3 significant acquisitions.
We all came together to share that experience with other Business Leaders, to help drive profitability, growth, monetization and customers for companies in these sectors
Alan Alger
Alan has more than two decades of experience at the intersection of sports and gambling. Throughout his dynamic career, Alan has worn many hats, spanning roles in betting companies, sponsorship firms, governing bodies, and sporting organizations.
With a stellar track record of success, Alan excels in delivering tangible value through strategic deals and meticulous execution. His expertise in football extends across the breadth of UK domestic and European leagues, while his tenure in the gambling industry is marked by adept management of multi-million-pound partnerships encompassing ambassadors, media, and sponsorships.
Alan continues to navigate the exciting landscape of sports and gambling, leveraging his wealth of experience to drive innovation and create lasting impact in these ever-evolving industries.
John Rankin
John is a serial international entrepreneur, with over 25 years of success stories in start-up and commercial growth, spanning digital media, mobile technology and Games. With 3 successful exits in 2016 for a total of $1.4bn, as part of the founding teams of Smaato, Outfit 7 and Vieworks (Viewifi). John is now leading companies in the AI space across Music, Film, TV, Games and Advertising and supporting Founders to grow their businesses from Seed to Global Expansion.
Niall Coen
Niall has been a leading figure in Sports media for more than 20 years. As CEO of Snack media Niall grew the business to a hugely profitable sports media powerhouse with over 70m unique visitors per month, across hundreds of both owned and operated media brands such as GiveMeSport and 3rd party managed properties such as NFL, WWE, covering sports websites and content creators. Valnet Acquired Snack Media in Oct 2022, which has allowed Niall to focus on his passion of helping others in the sports business. Highly skilled in building sports networks, Digital Strategy, marketing, Sales, E-commerce, and Entrepreneurship.